In a one-on-one interview with The Legal Intelligencer, Gawthrop Greenwood’s new chair of the management committee, Patrick McKenna, describes the ways in which former chair Sandy Knapp has kept the firm ahead of the curve during COVID-19. McKenna also outlines plans for the future.
Reporter Max Mitchell writes:
“In the early days of the COVID-19 pandemic, when state and local shutdown orders were flying fast and creating an unparalleled level of uncertainty, Chester County-based Gawthrop Greenwood decided to fight the confusion by connecting with clients virtually and giving as much advice and up-to-date information as possible.
Now, nearly a year later and with a vaccine on the way, the project that began as a way to combat a crisis seems to have not only expanded the firm’s online presence, but could also address the problem most firms are now facing: marketing in a world with limited physical contact.
‘It certainly is my impression that we have found success in it, given the reaction we’ve had to our social media engagement in particular,’ firm chairman Patrick McKenna said. ‘Whether a LinkedIn posting or Facebook, it’s good to keep your face out in front of the community so they know that you’re a resource.’
At the beginning of the year, McKenna assumed the role of chairman of the firm’s management committee, taking over for Sandra Knapp. He will serve on the management committee with P. Kristen Bennett and Stephen McDonnell.”